Yuri Chae
As a product designer with a strategic mindset, I focus on creating user-centred solutions that align with business goals. I enjoy working across the entire design process—finding real user needs, shaping direction, and building intuitive, meaningful experiences.
Experience
Product Designer, Notitia, Australia, May 2023 — Current
Worked with a diverse range of clients across various industries, including health, utilities or government sectors, delivering tailored design solutions that meet both user needs and business objectives.
Identified user pain points through qualitative insights and translated them into intuitive data dashboard designs that improved usability and stakeholder decision-making.
Led internal branding initiatives, producing consistent visual assets and communication materials that enhanced the company’s brand identity across channels.
Designed and built responsive websites from concept to launch, aligning business goals with user needs through close collaboration with developers and stakeholders.
Experienced in designing accessible user experiences in compliance with WCAG guidelines.
UX/BX Designer, Brandi Inc, South Korea, Nov 2020 — Apr 2023
Established a digital payment design that includes wireframing, user flow, low/ hi-fidelity, and branding. Resulted in a 65% reduction in payment time, providing convenient payment experiences for users.
Participated in the design and release of an e-commerce platform which achieved 18K downloads in 6 months.
Accelerated design efficiency by establishing an expandable design system that was used by 500+ users.
Led ideation and execution of the Hackathon promotion website and digital assets, resulting in over 7000+ participants.
Collaborated with marketing, communication, and development teams to maintain design consistency and coherence across features.
UX/UI Designer, LG Uplus, South Korea, Sep 2020 — Nov 2020
Increased the website retention rate by 20% by redesigning the website to adapt to mobile devices
Contributed to the increase in the membership conversion rate via landing page and marketing design by tracking the user metrics to improve user experience
GUI Designer, IT Forward Inc, South Korea, Jun 2020 — Nov 2020
Led the internal working program tool design for the data team through wireframing, prototyping, and interaction flow. Generated user satisfaction and eliminated time for finding the navigation menu.
UX Intern, GoGoX, South Korea, Apr 2020 — Jun 2020
Increased the company website visit volume by 34% by revamping the website flows and navigation menus through sketching, wireframing, and prototyping
Skills
Strong understanding of user-centred design principles.
Ability to conduct comprehensive user research and usability testing.
Strong problem-solving skills with the ability to identify user pain points and design effective solutions.
Skilled in creating wireframes, mockups, and interactive prototypes to communicate design ideas effectively.
Able to deliver pixel-perfect UI designs that align with brand guidelines.
Experienced in working closely with product managers, developers, and stakeholders throughout the product lifecycle.
Data-informed approach to design, incorporating analytics and user feedback into decisions.
Education
Awards
Winner | Korea International Design Award, 2018
Winner | Convergence Art&Design International Exhibition, 2018
Tools
Figma
Adobe Creative Suite
HTML/CSS
Webflow
Framer
Miro
Jira